Hello! I am Kateryna, a Ukrainian London-based designer, art director, and facilitator.

My background is working in branding and packaging, as well as an in-house brand designer in fashion. I find it important to create space for meaningful communications with my craft — that’s why my practice has also always involved working with cultural initiatives.

Aside from design, you usually can find me singing with Hromada Collective or baking cakes (offline only).

Selected Experience:
Ted Baker London, Brand Designer
SKVOT, Mentor on “Graphic Design. Basis” course
League Design Agency, Senior Graphic Designer
Pusto, Co-founder & Lead Designer

Education:
2024–2025 Royal College of Art, MA Visual Communication
2016–2020 Kyiv National Taras Shevchenko University, BA Journalism (Advertising & PR)

Contact me
View full CV

unreality of safe haven: print

Rarefuits

Jolly — A Play About Pyrates

Ted Baker: Club Ted

the deluge

Making Poems With Others

Ted Baker Collection

LaMarine

Project List

Project List

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All, Independent, Participatory, Packaging / Physical, Print, Social, Visual Identity

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All, Independent, Participatory, Packaging / Physical, Print, Social, Visual Identity

Selected Projects

There Are No Bridges
2025

R&D for a future perfomance working with intersection of Ukrainian folk and commemorative practices. A series of multidisciplinary workshops involved singing, collage, writing and engaging with personal archives.

Workshops

Jolly — A Play About Pyrates,
or the Tale of Five Idiots
2025

Posters and programmes for a production by Sabbo-Tabby Theatre, shown on The Walthamstow and The Camden Fringe in London.

Editorial Design
Poster Design

(un)reality of safe haven
Thesis project at the
Royal College of Art
2025

Series of workshops and a set of custom prompt cards, inviting to map personal ‘safe havens’ through dialogue and textile collage. This project activates my year of postgraduate research on folk art as a creative method.

Print Design
Workshops

Making Poems With Others
2025

Multilingual collaborative poetry workshop, born out of a discussion about how languages change perception of information (and how we zone out while reading theory in English).

Workshop

the deluge
2024

Programmes for a perfomance that marries
three versions of flood myths, motives of global warming and never-ending streams of short form video content.

Editorial

Ted Baker: Club Ted
2024

Props and window concepts for Club Ted summer campaign, on which I was working as a part of in-house creative team.

Props
Window Concepts

Ted Baker Collection
2024

Collection of miscellaneous projects and assets created during my time as a Brand Designer in Ted Baker’s in-house creative team.

Graphic Treatment
Window Concepts
Campaign Rollout
Motion Design
3D

Ted Baker: Year of the Dragon
2024

Digital-first campaign design and rollout for Lunar New Year in Ted Baker.

Graphic Treatment
Campaign Rollout
Motion Design

Hromada Collective
2024–ongoing

Hromada is a London-based Ukrainian folk singing collective, dedicated to preserving and sharing the rich tradition of Ukrainian polyphonic singing. Meaning ‘community’ in Ukrainian, Hromada brings people together through voice, memory, and collective practice.

Social Media, Poster Design
All other design-related matters

The Earth Will Tell
(Ukr. Земля розкаже)2023

Title graphics and motion design for a short film “The Earth Will Tell”. It explores the family story of four generations of women who, after being displaced by war in 1939, had to flee home again in 2022. The film works with concepts of memory and loss, focusing on poetic sequences, movement, and sound.

Title Graphics
Motion Design

LaMarine
2022

Brand identity and packaging design for the first product line of a premium skincare brand focused on organic marine ingredients.

Brand Identity
Packaging Design
Production
3D Art Direction

SOMA
League Design Agency
2021

SOMA (School of Modern Advertising) aims to reform vocational education in the US, offering offline training in digital advertising careers.

Brand Platform
Brand Identity

Rarefruits
2020

Packaging for a fashion doll company that empowers boys to think beyond stereotypes, create an open-minded world, and explore the potential of the male identity.

Packaging Design
Production
3D Art Direction

Pravda i Kryvda
2021–ongoing

Social media design & art direction for a podcast and a book club focused on literature from cultures that have been opressed through colonisation and armed conflicts.

Social Media

Archived

Takflix: Ostriv Lubovi
2022

Visual assets for release of Ostriv Lubovi (Island of Love) — a 1995 series based on love and erotic works of Ukrainian literature from the middle of the 19th century to the present day — in Takflix online cinema.

Graphic Design

FitBlast
League Design Agency
2021

FitBlast is a female-focused fitness program, that scaled from founder's personal training practice. We created a flexible digital identity for the new business to attract potential clients and investors.

Brand Platform
Brand Identity

FitBlast
League Design Agency
2021

FitBlast is a female-focused fitness program, that scaled from founder's personal training practice. We created a flexible digital identity for the new business to attract potential clients and investors.

Brand Platform
Brand Identity

Resco | Stressless Farming
League Design Agency
2020

Updated packaging and brand identity for manufacturer of livestock supplements, aimed to increase brand awareness and help Resco build emotional connection with farmers.

Brand Platform
Brand Identity
Packaging Design
3D

Samreens Vanity New York
League Design Agency
2020–2021

The brand was born out of a passion to celebrate South Asian culture and create equitable representation in the makeup industry, offering vegan & cruelty-free products for all skin shades and gender expressions.

Logo Design
Packaging Design
Production

WP2P
League Design Agency
2019

WP2P is a Swedish SME, established in 2014 as a spin-off from the Royal Institute of Technology, aiming to commercialise research in the field of embedded wireless systems.

Brand Identity
Packaging Design

WP2P
League Design Agency
2019

WP2P is a Swedish SME, established in 2014 as a spin-off from the Royal Institute of Technology, aiming to commercialise research in the field of embedded wireless systems.

Brand Identity
Packaging Design

Pusto
2018–2021

Multimedia culture education project.

Brand Identity
Digital Editorial Design
Art Direction
Web Design

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Kateryna Ishchenko

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