Rarefruits
Packaging Design, 3D Art Direction
2020

Rarefruits is a fashion doll company that empowers boys to think beyond stereotypes, create an open-minded world, and explore the potential of the male identity.

Inspired by ideas of afrofuturism and limitless child imagination, we created a story of Eloe, the first doll of the brand. The key visual and a symbol of Eloe within the brand universe is a unique fruit, encapsulating the key features of his personality.