Ted Baker: Year of the Dragon
Graphic Treatment, Motion Design
2024

Lunar New Year campaign, rolling out across the brand’s social and web platforms.

Our goal was to develop a visual system that would carry the festive spirit while leaving enough space to encorporate the existing product imagery. The visual identity gives a nod to the traditional elements of the holiday, featuring vibrant firework graphics and the symbol of the year to come — the Dragon — textured with Ted Baker’s iconic croc bag.